Jan 16, 2026
In this Episode of The Bourbon Life Podcast, Matt and Mark spend some time in The Bourbon Life Studios hanging out with our good friend and Bourbon Life Crew Member, Chad Watson, Blending & Operations Manager, for Rare Character. Chad was previously a guest on Episode 199.
The guys talk with Chad about his background in retail and how his passion for Bourbon and writing reviews on Instagram led him to a position with Rare Character, the meteoric rise of Rare Character and the almost cult-like status that it has obtained amongst Bourbon drinkers and fans, and the new line extensions that Rare Character has released since his last appearance and how Rare Character is working to continue focusing on its core business that brought it so much success while also developing these new line extensions to reach a broader audience.
They also taste and review several of the newer line extensions from Rare Character including their Hurst Knoll Kentucky Straight Rye Whiskey, their 15-Year Brook Hill Kentucky Straight Bourbon, and their Old Cassidy Kentucky Straight Bourbon.
This Episode is sponsored by District 7 and The Kitchen Table at the James B. Beam Distilling Co.